brand identity
Print

Mizuna

A farm to table restaurant that creatively turns food waste into upscale dishes.

overview

Mizuna is a restaurant concept that reimagines food waste as an opportunity for innovation, crafting upscale dishes from overlooked and often wasted parts of produce such as carrot tops and beet leaves. The menu highlights seasonal produce, edible flowers, and foraged elements in unexpected combinations. Rooted in sustainability and creativity, Mizuna challenges conventional dining by proving that reducing waste can be refined and delicious.

The visual identity of Mizuna mirrors its philosophy—layered, organic, and full of depth. A sun-washed palette from just-picked produce brings warmth and vibrancy, while layered botanical illustrations reflect the thoughtful interplay of ingredients. The typography is refined yet approachable.

deliverables

Logo
Primary Menu
Secondary Menu

tools

Adobe Illustrator
Adobe InDesign
Midjourney
Adobe Photoshop

Typefaces

PP Eiko
Century Gothic
Prestige Elite

Completed

Spring 2025

Process

Freshly picked inspiration.

I dove into typography explorations, texture experiments, and color layering inspired by printmaking techniques. The day lily, edible yet refined, inspired my direction. Edible flowers can elevate even the simplest ingredients.

Center for
Biological
Diversity

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